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WHO IS Lucia?

an accomplished and dedicated graphic design, marketing and communications professional with extensive experience acquired over 20 years in developing impactful and visually communicative graphic materials for print, web, editorial and social media for various industries and markets. Expert in marketing strategies & campaigns, corporate communications, creative team leadership, product positioning & branding, web and print content development, development of training materials, new product launches and vendor management. Hold credit for Interacting effectively with cross-functional departments to streamline operations and achieve business success in fast-paced environments. Possess verifiable leadership, interpersonal, and communication skills that help put across things with a crisp point. In addition, I transform a low-performing team into a high-calibre workforce through clear communication, exceptional mentoring skills, and a proven ability to work with cross-functional and multidisciplinary teams. I have a solid track record in achieving the set goals and delivering my personal best at every step to provide optimal results.

I AM

PROFESSIONAL EXPERIENCE

MARKETING MANAGER

Penguin Random House Grupo Editorial | August, 2022 - present | Miami, Florida

  • Handle publicity initiatives and media tours for authors with occasional travel for book tours while managing publicity and marketing campaigns for multiple titles.

  • Use Graphic Design programs such as Adobe: Photoshop, Illustrator, InDesign, Premier and Acrobat to produce marketing materials and content, including but not limited to sales materials, advertisements, social content, newsletters, assets for accounts, and authors.

  • Own and manage the e-mail marketing plans for customers, media, readers, and the social media channels for Penguin Libros US and Libros Origen.

  • Ensure the company participates in trade shows, book fairs, and author events by developing and strengthening relationships with media, bloggers, influencers, and other marketing partners.

  • Manage and update the PRHGE website and landing pages as needed, provide engaging text, image and video content for all social media and professional accounts, and respond to customers promptly.

ART DIRECTOR

Diario Las Américas | August, 2015 - July, 2022 | Miami, Florida

  • Successfully managed and coordinated graphic design projects from concept through completion.

  • Assist Sales, Marketing, Distribution, and editorial departments to create a vision, design, and develop effective and high-quality print, web, and social media materials, meeting deadlines and requirements consistently.

  • Effectively build, motivate, and direct design and production teams and coordinate freelance designers, consultants, and vendors to meet all project requirements.

  • Successfully increased sales by over 100% in 2019 by improving the newspaper's graphic style for its weekly printed version and special editions.

  • Converted, streamlined, and implemented the brand identity for marketing and collateral materials in print and web media. The contribution has resulted in a 5% - 10% yearly growth in ad sales.

GRAPHIC DESIGNER

Automated Healthcare Solutions | November, 2014 - July, 2015 | Miramar, Florida

  • Created design themes and graphic materials for Marketing, Communications and Sales purposes and produced imaginary iconography and layout for web applications and sites.

  • Partnered with the Communications Department incorporating marketing strategies to accelerate sales and brand positioning.

  • Develop brand manuals. Write and translate (from English to Spanish) short articles, documents and content for social media and websites.

  • Handled vendors and logistics. Built graphic layouts for promotional material and engineered the design of our stand for the Emerge Americas 2015 event.

GRAPHIC DESIGNER

Diario Las Américas | March, 2013 - October, 2014 | Miami, Florida

  • Design and prepare daily newspaper's sections according to the graphic design parameters established.

  • Retouch images in order to correct defects and adjust colors and ink levels.

  • Develop graphics and info-graphics in order to illustrate concepts, process or situations.

  • Edit titles and news content to fit the graphic specifications of the newspaper.

TV AND INTERNET PRODUCT MARKETING MANAGER

SuperCable ALK Internacional S.A. | October, 2010 - March, 2012 | Caracas, Venezuela

  • Plan and execute the Annual Marketing Plan based on the objectives of the Marketing Direction and prepare the annual budget estimate.

  • Work in liaison with the Marketing Director to define the Mass Media Annual Plan and budget. Define the amount that would be directed to press (magazine or newspaper), open TV, internet or radio.

  • Develop and execute marketing strategies to accomplish the Annual Marketing Plan objectives.

  • Negotiate and manage business transactions with the advertising agency, business partners, and cable television programmers to define the arrangements, budget and terms of payment.

  • Prepare reports, analyzing and evaluating the performance of the marketing strategies.

  • Supervise the correct corporate image usage in external/ internal communications, and advertising materials.

GRAPHIC DESIGN AND PRODUCTION MANAGER

SuperCable ALK Internacional S.A. | November, 2007 - October, 2010 | Caracas, Venezuela

  • Conceptualize, develop, and implement the Annual Graphic Design and Production Plan based on the objectives defined by the Marketing Director.

  • Develop and execute advertising campaigns for print media based on the requirements of the Marketing Direction.

  • Develop and execute intern communication campaigns to elevate the company’s corporate culture.

  • Develop Internet media plans to improve SuperCable’s webpage and social media visits.

  • Plan, execute, and manage 2008 to 2010 annual budget.

  • Negotiate and manage business transactions with partners and providers to define the arrangements, budget and terms of payment.

  • Supervise the correct usage of SuperCable´s Graphic Image in all media and communications.

EDUCATION

Graphic Design [ Bachelor Degree ]

From: Escuela de Comunicación Visual ProDiseño in Caracas, Venezuela 

Mass Communications [ Bachelor Degree ]

Minor in Corporate Communications

From: Universidad Santa Maria in Caracas, Venezuela 

Marketing Management [ Diploma ]

From: Instituto de Formación Continua de la Universidad Católica Andrés Bello, C.I.A.P

COURSES

Effective Communication (16 hrs.)

Instituto Venezolano de Gerencia, I.V.G.

 

Coaching, Enterprise and Development (16 hrs.)

Instituto Venezolano de Gerencia, I.V.G.

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Program for Supervisors (32 hrs.)

Grupo Integrado para el Desarrollo de la Empresa, G.I.D.E.

SOFTWARE

ADOBE CREATIVE SUITE

Expert: Adobe Photoshop, Illustrator, InDesign

Intermediate: Dreamweaver, Flash, Fireworks, Acrobat

Beginner: Adobe premier

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MICROSOFT OFFICE

Expert: Word, Power Point

Intermediate: Excell

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OTHER

Expert: FTP Applications, Basic HTML, Basic CSS

Intermediate: Wordpress

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SOME OF THE COMPANIES THAT I HAVE WORKED FOR

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